Exclusive Interview
Before colonia Juárez became one of Mexico City’s most vibrant cultural hubs, jewelry designer Sophie Simone Cortina had already made it home. The Franco-Mexican was among the first wave of artists and visionaries to bet on the neighborhood’s untapped potential. Since founding Sophie Simone Designs in 2009, she has transformed her love for Mexican craftsmanship into a global jewelry brand worn by tastemakers like Salma Hayek, Naomi Watts and Owen Wilson, and featured by institutions like London’s Victoria & Albert Museum and Museo Tamayo.
In her luminous boutique just steps from Soho House, Sophie curates not just her own collections, but a carefully selected mix of contemporary Mexican design, such as Alejandro Carlín, Rebranded, Fózfora and La Troupe, turning the space into a creative sanctuary that reflects the soul of the neighborhood.
In this interview, she invites us into her world, shares her love for La Juárez, and explains why she believes the future of fashion—and culture—lives at the intersection of community and creativity.
Tell us a bit about how you ended up in La Juarez. What first drew you in?
I moved to La Juárez 10 years ago, before it was trendy! I was living in La Roma and decided to move into this beautiful European style apartment that was absolutely stunning and bet on la Juárez. The best decision I ever made, and in hindsight, it was a bold and visionary move. When I opened my boutique in calle Lucerna, there was not much going on around this area of la Juarez. Now, I am surrounded by ultra cool places such as Soho House, Cana, La Taverna and Hanky Panky, just to name a few.
How would you describe the spirit of the neighborhood to someone who’s never been?
La Juárez today is probably the trendiest neighborhood in Mexico City. It is filled with galleries, exceptionally good restaurants, fun night life and the most exclusive boutiques.
What changes have you seen in the community in recent years—for better or worse?
I have seen the community change from just a local community to an international one. It is definitely for the better, as this international influence has created a new atmosphere and has brought more creative energy. I see it in my boutique, most of my clients are now from everywhere around the globe! It’s wonderful.
What keeps you here? What makes it feel like home?
I feel like this neighborhood is my home, a lot of close friends live only blocks away and I know every single business in the surrounding area. Walking my dog every day and saying hello to everyone along the way is amazing.
What excites you about the future of the neighborhood? Any shifts or trends you’re seeing?
I feel like La Juárez is just getting started! There are lots of new businesses and restaurants opening every single day and it is super exciting to watch and live this transformation.
Tell us about your designs, what can we find at the Sophie Simone Designs boutique?
Our designs are a thoughtful fusion of contemporary aesthetics and artisanal craftsmanship. At our shop, you’ll find pieces that blend modern design with traditional techniques, resulting in jewelry that is not only visually striking but also rich in character, symbolism, and story. In addition to selling jewelry, we offer personalized styling advice, custom jewelry design, and cleaning and maintenance services. We also organize private events and, soon, workshops where clients can learn more about design and create their own pieces.
From jewelry to design, your shop highlights some of Mexico’s most exciting talent. What guides your selection process when it comes to curating these brands?
We select Mexican designers who share our philosophy of conscious design, ethical production, and a connection to local culture. We prioritize proposals with a strong identity, artisanal quality, and an authentic vision that celebrates Mexican heritage from a contemporary perspective. We’re interested in working with brands that value handcrafting processes, use responsible materials, and tell stories through their garments.
Anything else we should know?
As a native of Mexico City, I can genuinely say that this neighborhood is one of the most vibrant and inspiring corners of the city. It’s full of life, creativity, and a unique energy that constantly fuels our work. At our shop, we’re proud to be part of this community—we love connecting with our neighbors, as well as with visitors from around the world who surprise and delight us with their stories. Together, we celebrate the everyday beauty of life in this incredible area.
sophiesimonedesigns
@sophiesimonedesigns
Lucerna 59, col. Juárez
